our story
We love making new friends.
We’ve been making them ever since our founder, Yiying, first sketched an idea for a cheerful doll-like character. That first little friend got Yiying thinking…
What if there was a world of characters, all with their own personalities and quirks, who celebrated friendship, inspired imaginations, looked stylish, and - because the world needs more cuteness - were super cute!
our sustainability goals
We make friends to keep, so we believe in putting people and the planet first. This is why we seek out high quality materials that last for our noodolls and take care of the friends who do the making.
