Noodoll goes viral!

Noodoll is taking off in Asia and beyond!!

What started as a playful potato designed in London has now blossomed into an internationally beloved best-seller, especially in Asia - and all thanks to one irresistible and adorable spud. Although you might be familiar if you’re part of our Noo-Fam already; Ricespud, the Noodoll potato plush is becoming increasingly popular in China. With its soft, squishable body, floppy arms, and funny, blank expression, Ricespud has gathered fans who love its perfectly lazy vibe.

Culturally, Asia has a deep love for cute, character themed merchandise and Ricespud’s relatable lazy energy (as you might have seen on Noodoll’s or Ricespud’s own Instagram account) has really resonated with people worldwide. Whether you’re a student, a sleepy commuter, or just someone who appreciates a good nap and a snack - Ricespud is right there with you, like a little plushie soulmate.

In China, Ricespud fans are not only buying Ricespud plushies, but also in keychain and enamel pin form, and using social media, especially RED, to post photos with Ricespud - even going as far as making or buying their Ricespud clothes and accessories, like this adorable example here:

Ricespud’s design taps into the popular “可愛療癒” (cute and healing) aesthetic loved by people of all ages in Taiwan and Hong Kong. The first social media post was actually published by GirlStyle.sg (Singapore) on March 19, introducing Noodoll’s Eater Collection. That then led on to Newvibes.hk’s viral post on March 27, which caught the attention of GirlStyle, prompting them to create a second, more viral post featuring our Ricespud collection for an Asian audience. From there, the momentum snowballed into a wave of reposts, articles, and user engagement. Platforms like GirlStyle and GirlsTalk specialise in curating viral products, so once they post, others tend to follow - and that was great news for Ricespud!

Noodoll recently had a pop-up selection of products in Hamleys China, which did very well and we are looking forward to see what comes next.

We have lots of other ideas in store at Noodoll for Ricespud - with the success of our mini plush toy, cushion and keychains, are there any other products you want to see Ricespud on next? How about any other dress up ideas - we'd love to hear your thoughts, so please do get in touch! In the mean time, why not check out our whole Ricespud collection here at Noodoll.com. Ricespud is sure to become your new best friend - which one will you choose?

We're over the moon with each and every post that's made about our sweet little Ricespud. You can take a look at our gallery of press posts and articles here, or choose an article below to read some of the exciting things for yourself:

• Girls Talk
• Style etc
• CT Want
• Bella
• Poponote
• Cosmopolitan
• Prestige

Steve Wilson himself chose our products to be featured live on ITV's This Morning! It was such an exciting opportunity and we were totally honoured to be mentioned alongside other incredible brands such as Squishmallows and Jellycat. Tap the video below or visit ITV's site here to watch the clip. Spud's ready for their close-up!