Noo In: Hot Spud Summer Is Here!

We’ve created a whimsical seaside universe where every spud is living its best holiday life, from pirate hats and sailor stripes to mermaid tails, crabby claws, floatie rings and tropical flower leis. Each character arrives dressed for sunshine, with a pocketful of personality and a whole lot of summer joy.

As is Ricespud tradition, each plush is crafted from super-soft fabric and filled to the brim for that delightfully chubby, extra-squishy tummy that’s impossible to resist. They sit proudly in our signature self-supported pose, gently weighted with tiny beads so they settle perfectly wherever you place them.

From shelves and desks to bedside tables and cosy nooks, they’re made to pop up anywhere that needs a little burst of sunshine and joy. Welcome to our Hot Spud Summer!

Ricetown’s sweetest holiday couple has arrived.

Vacay Grandma and Vacay Grandpa Ricespud are enjoying a slow, sunny getaway together, soaking up every moment of summer side by side. Grandpa brings relaxed charm in his dapper beach shirt, while Grandma adds elegance with her stylish shades and summer scarf.

From seaside strolls to poolside lounging, they’re the perfect picture of a lifelong holiday romance: soft, sweet and full of sunshine.

All spuds on deck, say ahoy to Sailor Ricespud!

Dressed in a smart sailing outfit with a red neckerchief and floatie ring, this sea-loving spud is ready to keep everything ship-shape this summer. Whether charting the Ricesea or relaxing on your shelf, Sailor Ricespud is full of nautical charm.

Still searching for Mermaid Ricespud somewhere beyond the waves…

What’s better than ice cream on a summer’s day? Sharing it with someone special.

Pinky and Hot Potato Ricespud are the ultimate Ricetown pier duo, strolling side by side with matching treats and matching vibes. Pinky brings the sweetness with a strawberry ice cream, pink bow and endless charm, while Hot Potato keeps things effortlessly cool with a chocolate ice cream and a backwards cap.

Together they’re playful, stylish and completely inseparable. The definition of a perfect summer pair.

CANNONBALL!!!

Splashy Ricespud is diving headfirst into summer chaos with a swim ring, goggles and unstoppable beach energy. Whether splashing into the sea or floating along the shore, this spud is pure summer fun in motion.

Down by the rockpools of Ricetown beach, two very different crustacean spuds are making waves.

Crabby Ricespud may be a little snappy at first, hiding under their bright red crab hat with plenty of attitude, but a bit of kindness quickly reveals their softer side. Meanwhile, Lobstache Ricespud brings pure seaside sophistication, complete with elegant claws, a signature moustache, and a stylish corduroy lobster suit.

Together, they’re an unexpected but perfectly matched pair, one chaotic, one classy, both completely lovable.

Do you hear singing by the shore?

Mermaid Ricespud has arrived to enchant Ricetown with sweet ocean melodies and shimmering magic. When they’re not performing, they’re exploring the sea floor for hidden treasures or spending time with their bestie Aloha Ricespud and the beach crew.

Soft, dreamy and full of seaside wonder.

ARRR! The infamous pirate duo has docked in Ricetown for summer!

Captain Spudhook leads the way with fearless charm, trading treasure hunts for a well-earned beach holiday, while Pirate Ricespud swings in from the Flying Spudman ready for BBQs, sandy adventures and a bit of seaside mischief.

Eyepatches, bandanas, swords and pirate hats at the ready. This salty pair may have retired from the high seas (temporarily), but they’re still the most legendary crew on the beach.

There goes Aloha Ricespud, dancing across the sands of Ricetown beach.

With a floral lei crown and ti leaf skirt, this dazzling performer brings tropical energy to every sunset. Graceful, joyful and full of rhythm, Aloha Ricespud is always ready for a beach party under the golden sky.

Duuu dun… duuu dun…

Don’t worry, it’s just a potato in a shark suit!

Sharkie Ricespud may look fierce at first glance, but they’re one of the friendliest spuds in Ricetown, always ready to join a beach party or dance in the sand with Aloha Ricespud. Toothsome disguise, soft heart.

This polar bear seems a little far from the Ricepole… but don’t worry, Ricecube is just enjoying a summer holiday at the beach!

A keen sunshine chaser and fresh-fish enthusiast, Ricecube has swapped snowy adventures for sandy shores this season. Soft, fluffy, and perfectly posed, they’re the ultimate chill companion for long summer days.

Whether you’re drawn to pirates, pier dates, ocean adventures or holidaying grandparents, there’s a Hot Spud Summer spud for everyone.

Mix, match and build your dream Ricetown summer crew, or collect them all for the ultimate seaside family. Because in Ricetown… summer never really ends! ✹

CLICK HERE to shop the collection.