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About Us

A cast of fun characters

Noodoll is a fun, bold, design-led brand. We design and produce toys, gadget holders, stationery, accessories (and lots more). We’re based in London but we send these goodies, with lots of love, to lucky recipients around the world.

At the heart of Noodoll are a cast of characters, both mischievous and friendly in equal measure. Made out of noodles and rice, these playful partners appeal to children and adults alike.

Affordable charm

Our customers often tell us that they’ve fallen in love with the wonderful and unique world of Noodoll. We reckon that the potent combination of cheerful bright design, humour, honest quality, affordability and responsible manufacturing has this effect. What’s not to love?

About Noodoll’s creator

Noodoll was created by designer and author YiYing Wang (王怡穎) as part of her MA in communication design at the Central Saint Martins, London.

In addition to bringing the wonderful world of Noodoll to life, YiYing has written six successful books, penned articles for a number of publications continues to create ranges of characters for other publishers and brands.

Here’s a sneaky peek of YiYing and the Noodoll Studio,courtesy of Life.Style.etc.


Environmentally aware

While our little monsters are certain to make you smile, at Noodoll we’re serious about our environmental impact. All products are manufactured responsibly with welfare and the environment in mind.

We pay extra attention to our soft toys and hand-finish them in the UK. They all carry a CE certificate meaning they’re safe for you and your little ones.

About Noodoll’s friends

We’ve teamed up talented illustrators and designers to produce the ‘Noodoll’s friends’ range. These products are the resulting visual consequence of Noodoll’s world colliding with the imaginations of others.

Friendships already forged include Donna Wilson, Gemma Correll and Harriet Russell.